Life Science Success
On this podcast, you'll find interviews with high-performing successful individuals in Life Sciences. On a weekly basis, we cover their proven methods, principles, strategies, and mindsets to implement new technologies that scale to meet the needs of people in our world.
Life Science Success
Rob Bruchet - General Manager - Middle East & Africa at Ethypharm
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Don Davis
In this episode of the Life Science Success podcast my guest is Robert Bruchet. Robert is a General Manager - Middle East & Africa at Ethypharm. He applies a deep understanding of commercial levers to maximize the P&L and drive growth. Demonstrated leadership across multiple functions (marketing, sales, market access, and public affairs) and general management.
- Rob Bruchet discusses his work in the pharmaceutical industry in Africa and the Middle East
- He talks about the challenges of expanding a business in that region, particularly with established brands and price pressure
- Bruchet emphasizes the importance of diversity in those markets, noting the wide range of languages and cultures
- He also shares his experience working in Dubai and the sense of adventure that drove him to move there
- Bruchet enjoys the opportunity to create something new and make changes in his work, and he is motivated by the drive and ambition of younger people in the industry
