Life Science Success
On this podcast, you'll find interviews with high-performing successful individuals in Life Sciences. On a weekly basis, we cover their proven methods, principles, strategies, and mindsets to implement new technologies that scale to meet the needs of people in our world.
Life Science Success
Dirk Abeel - Omnichannel
In this episode of Life Science Success, I interviewed Dirk Abeel. He is a consultant in Life Sciences who focuses on implementing a new commercial model called Omnichannel. If your commercialization efforts need a shift in focus this episode is for you.
Notes:
1:02 Dirk's career in marketing, sales and sales enablement.
5:57 Dirk's work in Africa
7:17 What is Omnichannel
9:55 How Omnichannel is deployed
12:00 The power of data
15:25 The importance of mindset
19:37 The transition to the future may not be fully face-to-face selling
23:50 Engraining the behavior in the sales team
33:00 The importance of having the right data
36:24 Three questions:
- What excites you
- What concerns you
- What inspires you
