March 3, 2024

Revolutionizing Patient & Physician Exp. through Digital First Strategies

Revolutionizing Patient and Physician Experiences through Digital First Strategies - In this week's episode of Life Science Success, we dive into the intersection of digital innovation and healthcare commercialization with leaders from Indegene, a...

Revolutionizing Patient and Physician Experiences through Digital First Strategies - In this week's episode of Life Science Success, we dive into the intersection of digital innovation and healthcare commercialization with leaders from Indegene, a company revolutionizing patient and physician experiences through digital-first strategies. We'll explore the journeys of Nancy Phelan, a biopharma commercial strategy expert; Jeff Rothstein, a marketing visionary who has significantly expanded Indegene's brand and capabilities; and Kevin Patterson, a strategic thinker in medical solutions, as they share insights on driving healthcare forward in today's complex landscape.

 

Key Takeaways:

  1. Interdisciplinary Innovation: The convergence of diverse backgrounds and expertise is driving innovation in healthcare, emphasizing the importance of storytelling and engagement in healthcare marketing.
  2. Digital Transformation: The shift towards digital and data-driven strategies is revolutionizing patient and physician experiences, making healthcare more personalized and accessible.
  3. AI's Growing Influence: Artificial intelligence is poised to transform healthcare delivery and treatment, with current applications representing just the tip of the iceberg.
  4. Navigating Market Access Challenges: Successfully bringing new treatments to market requires overcoming regulatory and accessibility hurdles, highlighting the need for strategic market access planning.
  5. Optimism for the Future: Despite challenges, there's a strong sense of optimism about the future of healthcare, driven by technological advancements and a commitment to improving patient care.

Please check out our Life Science Success Resources.  You will find tools that will support growing companies and books for authors I have interviewed.  

Nancy PhelanProfile Photo

Nancy Phelan

SVP, Omnichannel Activation Solutions, Indegene

With over 25 years of experience in the biopharma industry, I am a passionate and compassionate customer champion, digital pioneer, and commercial leader. I have deep expertise in commercial strategy and operations, including commercial development, global commercial operations, digital, marketing, sales, management, and market access, across specialty and primary care. As the Senior Vice President at Indegene, a digital-first, commercialization company, I solve business and customer problems while driving innovation and performance. I leverage my broad US and worldwide/global pharmaceutical commercial leadership experience to enable healthcare organizations to be future-ready. I am also a recognized thought leader and expert in the field, as well as an experienced C-suite, and corporate board member. I am motivated by the mission of improving the quality of life and health outcomes of patients around the world.

● Nancy was recently honored as a Medical Marketing Media (MM+M) Women of Distinction for 2023 by MM+M (March 2023)
● She’s in the DTC Hall of Fame - Issued by DTC Perspectives (October 2011) and is an ELITE Digital Crusader Issued by PM 360 (May 2015)

Jeff RothsteinProfile Photo

Jeff Rothstein

CEO, CultHealth, an Indegene company

Jeff has been at the forefront of marketing and communications strategy for over two decades. As a co-founder and CEO of agencies cult360 and CultHealth, he has partnered with many visionary marketers to build valuable and enduring brands leveraging Cult's trademarked planning tools and an array of the agency's marketing/technology innovations. In 2022, Jeff led CultHealth into an acquisition by, Indegene, a digital-first, life sciences commercialization company that counts 19 of the world’s top 20 biopharma companies in its clientele. Via this strategic acquisition, Jeff helped expand the agency's push into world-class omnichannel, market access, medical affairs, and data/analytics capabilities.

Kevin PattersonProfile Photo

Kevin Patterson

VP-Strategic and New Initiatives, Enterprise Medical Solutions, Indegene

Kevin brings his experience to bear by helping clients navigate through the complex world of healthcare institutions and physician practice issues, including reimbursement and how pricing and marketing programs affect decisions in those settings. With his practical experience in the hospital and community practice settings, he has led many of our provider-based technology projects for the past several years. His client base focuses on specialty products in the orphan and oncology/hematology markets providing strategic pricing, reimbursement, and market access consulting for large and small companies. Previously, Kevin has held positions with Ernst & Young, LLP, and with Methodist Le Bonheur Healthcare, Inc., where he was the Director of Finance for Ambulatory Operations, Inc. Kevin holds a Bachelor’s and Master’s degree in Accountancy from the University of Mississippi.